Posted On: September 11, 2018 by VGM Marketing in: General
It’s the moment you’ve all been waiting for—the latest edition of Pruphreeding 1 oh One! Last time we looked at four little words (e.g., i.e., it’s and its), so I thought it fitting to discuss some more little ones—into and in to. See? Tiny. Okay, let’s get started.
August 1, 2018
Categories: BrandLab
A Plea and How-to Guide from a Photographer
June 29, 2018
Categories: General
In Whiskey and Storytelling: Part 1, we looked at why whiskey brands gravitate toward telling stories. Now, let’s do a case study and see how the pros do it. But first, a story…
May 14, 2018
Categories: General
It is truly appalling how many people tell me they “aren’t a very good writer.” I think we’d all be better off acknowledging that we can all write but that we can always get better. I studied writing throughout my undergraduate and graduate degrees, plus I do it for a living, and I STILL have a lot to learn.
April 27, 2018
Categories: General
If you look at whiskey brands the world over, you’ll notice something peculiar in how they talk about themselves. It’s not about the mash bill (literally what they put in it) or the process (how they make it). No, what they talk about is their story.
