December 29, 2017
Categories: General
It’s the New Year, a time to reinvent yourself, and what better way to start than with your author bio (that thing typically appearing at the end of an article)? Even if you haven’t written anything yet, let’s get your bio out of the way. That way, when your awesome work makes its way into the world, you don’t have to go through the flop-sweat-second-guess-who-am-I cycle of introspection that ends with you slamming your head against the keyboard and sending whatever...
March 31, 2016
Categories: General
Brand evangelists are your business’s greatest fans. They not only purchase your products and services, but spread your message throughout their circles of influence. They log onto Facebook and Twitter to gush about positive experiences they had at your store, share photos of your products on Instagram and submit 5-star ratings on Google and Yelp.
March 31, 2016
Categories: General
After my first day at the American Society on Aging conference in Chicago, I was shocked. More than 3,000 professionals were in attendance and many that I spoke to were unfamiliar with HME.
March 31, 2016
Categories: General
LinkedIn provides a social platform to connect with HME professionals throughout the country. While some use the social networking site to look for new work opportunities, it can also be used as a tool to discuss day-to-day business challenges, find solutions and share your expertise. Whether you’re already using LinkedIn or considering making a profile for the first time, here are three steps to making it work for you.
