Posted On: August 1, 2018 by VGM Marketing in: BrandLab
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Whiskey and Storytelling: Part 2
June 29, 2018
Categories: General
In Whiskey and Storytelling: Part 1, we looked at why whiskey brands gravitate toward telling stories. Now, let’s do a case study and see how the pros do it. But first, a story…
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3 Tips to Improve Your Writing
May 14, 2018
Categories: General
It is truly appalling how many people tell me they “aren’t a very good writer.” I think we’d all be better off acknowledging that we can all write but that we can always get better. I studied writing throughout my undergraduate and graduate degrees, plus I do it for a living, and I STILL have a lot to learn.
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Whiskey and Storytelling: Part 1
April 27, 2018
Categories: General
If you look at whiskey brands the world over, you’ll notice something peculiar in how they talk about themselves. It’s not about the mash bill (literally what they put in it) or the process (how they make it). No, what they talk about is their story.
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Four Little Words: e.g., i.e., It's and Its
February 1, 2018
Categories: General
In this edition of Pruphreeding 1 oh One, we look at four words that can trip up even the most veteran of writers…and none of the words is longer than three letters.